Join Our Affiliate Program

We run a straightforward affiliate programme at TrueLuck for publishers, streamers, affiliates and marketing partners looking to monetise traffic to casino and sports products in the United Kingdom. We work with content creators and marketing teams who want a reliable partner, clear reporting and practical promotional assets. Our approach is simple - support your growth while keeping commercial terms transparent and flexible.

Programme purpose

Our affiliate programme exists to build sustainable traffic partnerships that benefit both sides. We focus on long-term referrals from quality sources rather than short-lived campaigns. Partners send interested, compliant UK players and we provide the tools and tracking to convert that interest into registrations and ongoing activity. The programme is suitable for publishers running comparison sites, streamers promoting live events, and social channels targeting gambling-friendly audiences.

Partnership benefits

Partners get access to tailored creative and a dedicated account contact. We offer flexible payment options, regular promotional calendars and seasonal campaigns to support conversion. You’ll also receive marketing assets localised for the United Kingdom - banners, landing pages and campaign-ready text - designed to integrate smoothly with your site or stream overlays.

Commission structure

We provide transparent earning models that are straightforward to understand and easy to reconcile. Commission terms are agreed on sign-up and may include revenue-share or hybrid arrangements. Payout schedules, qualification rules and payment methods are clearly documented in the partner agreement so you can forecast revenue without hidden caveats.

Tracking and reporting

Tracking is live and verifiable through our affiliate dashboard. Partners can view clicks, conversions, player activity and realised earnings in near real-time. We keep reporting clean - campaign-level breakdowns, geo filters and date-range exports are available so you can optimise promotions and measure ROI accurately.

Marketing tools and support

We supply a library of creatives, localised landing pages, deep-linking options and prebuilt campaign flows. Technical support covers tracker setup and QA, while your account manager helps with creative testing and strategy. Compliance guidance for UK-facing marketing is provided to help ensure advertising stays within legal and platform rules.

Long-term cooperation

We value steady partnerships and offer regular reviews to improve performance. As your traffic grows we’ll discuss custom terms, higher thresholds and bespoke promotions. Our aim is to build predictable, pay-for-performance relationships that evolve as your channels expand.

To enquire or apply, contact our affiliate team at [email protected] and we’ll get back to you with onboarding details and the programme agreement.